I was asked to design a brand identity for Organic Me—a Russia-based nutrition company that imports and distributes organic superfood products and dietary supplements. (Superfoods are exceptional plants and fruits packed with vitamins, antioxidants and other essential nutrients).
Color became an essential element of the identity system. On packaging it is used to echo the color of superfoods.
The mark is inspired by Native American goddess Kokopelli. Also, it is meant to project attributes such as natural, high-quality, strong and at the same time relaxed.